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March 2012

Budding blue berries we would never get to try

Sunk Costs – Cutting Our Losses For a Better Future

Economists have a term for time and money wasted on loosing endeavors – they’re called “sunk costs.”  Sunk costs are any money, time, effort, reputation, or pride that have been spent and cannot be recovered.  The rule of sunk costs is to ignore them.  Don’t even think about them.  As …